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Monday January 30th 2012

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Find YOUR Style, featuring “The Bearded Man” Ouigi Theodore

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One of the things we continually preach here at TSB.com is that, above all else, style should be personal. The garments worn over your body should represent who you are as a person underneath them.

I haven’t met too many people who understand this concept better than Brooklynite Ouigi Theodore, aka “The Bearded Man”.

By combining a stylistically-curated lifestyle, a strong entrepreneurial spirit, and a love for  history, antiques and urban culture, Ouigi managed to turn his passion for design and creativity into one of the most inspiring retail ventures I’ve encountred: The Brooklyn Circus.

We met up with Ouigi last week to get a sense of the man behind the beard, the vintage-Americana lifestyle that sparked his brand, and his thoughts on creating a style that is all your own.

“Every look expresses something about the layers of my personality and experiences… I am influenced by everything that surrounds me, which eventually finds it’s way into my style – that’s why I’m very careful about what I surround myself with.”

It doesn’t happen by chance.

Not only does Ouigi live and breathe the brand he has created, he has also put in the time to learn his craft.

Originally of Haitian decent, he is a Brooklyn Tech graduate with a degree in History from Stony Brook University, and follow up studies in Advertising Design at the Fashion Institute of Technology (NYC).

Blue Jeans by BKc 5 pocket slim straight (“worn to perfection)”. Sneakers Vintage. Camo shirt Vintage. Hat: BKc tweed 8 panel. Socks by Happy Socks. Watch by Panerai Luminor GMT.

“My advice on finding your style is to keep it personal.

If you see something in a movie, on someone, or in a store, always think about how it will look on you. Not how it looks on
someone else or on the shelf.

I am a strong believer in the saying The Man Makes the Clothes.”

Since it’s opening in 2006, the BKC has expanded with stores and partnerships in San Francisco, Chicago, Stockholm, Japan, in addition to their Nevins Street flagship and strong online business.

Not to mention, the BKC and The Bearded Man have been featured in 70+ magazines and major publications.

Needless to say, the man knows how to build a brand – and that’s something I have great respect for.

Blue Jeans by BKc 5 pocket slim straight (“worn to perfection)”. Hat: BKc tweed 8 panel. Boots: Thorogood Lace Toe to toe Roofer. Denim Shirt by Levi’s LVC. Watch by Panerai Luminor GMT.

Things look better lived-in.

Ouigi and I agree: it’s important to find what works for you, and stick to it. Find the pieces that represent, and flatter, you best – and wear them until they begin to break-in, and then keep wearing them.

Like men themselves, menswear pieces often look better with a little character ground into them the old fashioned way.

The BKC shop is a lesson in curating and visual merchandising.

Not only is the store immaculately laid out, but the same “unintentionally meticulous” vibe is seen in everything from the garments, to the store soundtrack, to the employees outfits.

It truly is a lifestyle.

Sneakers Vintage. Cardigan by BKc wool shawl collar. Hat: BKc tweed 8 panel. Socks by Happy Socks. Deconstructed pants with Suspenders by BKc. Watch by Panerai Luminor GMT.

 

Thanks, as always, for reading.

Yours in style,

SB

 

Photography by Alex Crawford. - for freelance work (fashion or otherwise) contact him here. As always, find additional photos in the SB Lookbook. 


 

 

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16 Comments

  • George Dunhill says:

    Indeed. His words about envisioning an article of clothing or entire outfit on yourself rather than someone else are particularly poignant. It’s often hard to picture your own fashion when you’re looking at clothing through store windows and on mannequins throughout the showroom. Sometimes you just have to step back and give it five minutes…

    Thanks for sharing.
    http://www.georgedunhill.com/

  • tony h says:

    a) rrl

    b) a bit serious, no?

  • itsamazing.tumblr.com says:

    I love that he’s progressed in his style since starting the Brooklyn Circus in 2006.

    The store/concept itself has come quite a ways as well..since it’s startup as a streetwear boutique which focused on brands like Rich Young and sneakers like Air Force 1s. http://www.freshnessmag.com/2006/05/17/interview-with-brooklyn-circus/

    Definitely prefer the direction the brand took towards the “100 year plan” and its focus more on classic Americana.

    Great post!

  • Taylor says:

    Hey man your night out spread got me amped on some new fashion ideas. I am out of salt lake city & your site I check everyday to get inspired what to wear that day.

  • Anonymous says:

    This guy is really cool and laid back! Yes, I got all that from the pictures and his style.

    -Paul

    Check out my fashion blog.
    http://lavish-livez.com/blog

  • Broc says:

    I really enjoyed reading about The Bearded Man and his story. Very Inspiring! Thanks for sharing. -BC

  • COOL SQUARE says:

    COOL!!

  • Bosun says:

    very good post, so many people copy trends rather than do them

    cool beard too

    http://www.thetastelevel.com

  • michael says:

    great Page Man, Love it.
    Where i live (BALI), i found many people run their comfort to the clothing line. One of the is YOGA COUTURE, base on yoga concept, the clothing line main idea is about Comfortable and What best for your Self, rather than about uncomfortable fabric cover your skin. So….Is the word” beauty need sacrifice doesnt work anymore?”

  • D. Knott says:

    although i would not wear what he wears i love his style simply because it is his style. i’ve always wondered about this guy, seen him everywhere and always thought that his choices were so interesting. great post

  • sorhay posada says:

    super fresh!

  • Brooks D. says:

    Excellent post! I love how eclectic and idiosyncratic every piece is–everything’s just the right amount of offbeat.

  • TO says:

    Thanks for this Dan- really good read!

    I’ve been hearing about it for so long- damn, I need to make it to that shop, if not for the vibe alone:) Keep up the good work Ouigi!

  • Dan says:

    that Panerai is sick. nice watch.

  • Emanuel Iuhas says:

    OMG , so many stylish garments/items/accesories!!!

    Love it !

    Thank you dear Dan!

  • Vidal says:

    Wassup Dan? Another wonderful post! I’ve seen ‘The Bearded Man’ here and there across the inter-webs over the last couple of years, and of course he is doing his thing! Of all the pics in this post, though, the thing I am feeling the most is the sweater you are rocking in your ‘sit-down’ with Mr. Theodore. I need one! Where can a brother grab that piece? And please tell me it’s available in B&T sizes to accomodate my 6’8″ frame and 40″ sleeve lengths!